You’d be forgiven for thinking that SEO, or Search Engine Optimisation, is nothing more than a buzzword. But, in reality, it’s a genuine long-term strategy for real business growth – and it really works. When done in the right way, SEO can unlock a limitless stream of new customers for your business – and, best of all, you can do it all for free.
Here are 3 reasons you should already be working on your SEO.
Reason #1: You no longer have to rely on paid advertising channels
How much money has your business spent on advertising over the years? Whether you’re paying for clicks or paying for advertising space on a billboard, it all costs money – and it’s hard to track performance. The beauty of SEO is that it essentially creates free advertising for your business, and the better it works, the less you pay. Sound too good to be true? It’s not. A search optimised website will appear higher in the Google results pages and drive more traffic to your website, reducing your reliance on paid channels.
Reason #2: It’s an ongoing process you can take at your own pace
Unlike some forms of promotion, which can seem a little bit all-or-nothing, Search Engine Optimisation is a long-tail game. This means you can start small by making little changes to your website, then judging the results. SEO is all about trying new things and seeing what works, and the best part about that is that when you do find something that works, the reward is a flurry of new customers. It may sound outlandish, but – implemented correctly – there is no better source of new business than SEO.
Reason #3: Local SEO is becoming the key to small business success
While a lot of SEO is catered to the entirety of Google (i.e. nationwide), 2019 has seen a move towards what’s known as “local SEO”. Essentially, this refers to optimising your website to appeal to those in your local area, building trust and reputation to the people who are most likely to become your customers. Using tools like GMB (Google My Business), you can start to increase your local reach without spending a penny – all through the power of SEO.
If you’ve not yet discovered how SEO could help grow your business, there’s never been a better time than now. It’s not too late to start reaping the rewards of an SEO optimised website. If you want to know more, get in touch with Healy Web Design today and we’ll help you hit the ground running.