Once you’ve made the wise decision to get a new website designed, whether for the first time or to upgrade your existing site, the next thing to think about is who to put in charge of this all-important task. Here are some top tips for choosing the ideal web design company to suit your needs.
Most businesses, especially start-up companies, will have a limited budget when getting a website designed, but that doesn’t necessarily mean to say you should choose the designer that offers the lowest price.
Yes, it’s important to get value for money, but not at the expense of the quality and functionality of your new website. A cheap website might not do what you want it to, or appeal to your target audiences. Consider your new website as an investment and an important asset to your business, so go for the best that you can afford.
Ability to listen
Only you know what you want from your new website, so a good web designer should take the time to listen to your ideas, and help to translate these into reality. That said, the web designer should also be able to offer their own input, based on their experience and creative skills, talking ideas through with you until an agreeable solution has been formed.
A good website designer will also keep you fully informed throughout the design process, asking for feedback or updating you on any various aspects.
The full package
The ideal website designer should be more than someone who can create pretty pages. They need to have a wide range of skills that can get your website hosted, so it’s up and running, and marketed, so that it reaches the desired audiences. Importantly, when designing a website every single step should be considered with SEO in mind, so that your site gets ranked higher on search engines. Find out how a web design company can fulfil these aspects for your new site.
If you operate in a niche or specialist sector, it can often be a useful idea to choose a web designer who has experience in that area. Or, if you’re a business that wants to target local customers, a web developer who is experienced in local web design could be a suitable match. Ask to see the designer’s portfolio of live websites, so you can get a feel and flavour of the kinds of work they’ve already undertaken.
It’s also wise to choose a web firm that keeps abreast of the latest trends in the industry, with regards to technology, security, marketing and SEO, as well as design principles – that way, you get a site that is current, responsive, safe, stylish and user-friendly.
If your new website will need updating frequently – adding new products if you have an e-commerce site, or posting news, blogs or other features, consider who will carry this out. If you don’t have the time, inclination or know-how to do this, it might be worth choosing a web design company that can carry out ongoing activities for your site, such as updating it and maintenance.
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