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The importance of social media marketing

Social media marketing – also known as SMM – is essential for modern businesses. Social media allows your brand to become closer to the public, and feels much more personal than other marketing or advertising techniques. It gets the name of your brand out there – not only attracting potential business, but growing your brand perception, awareness and identity.

Not every social media platform is the same, and audiences can vary between networks thanks to the unique formats of posting they provide. Read on to find out more about the core purposes and advantages of the three most popular social media platforms – Facebook, Twitter and Instagram.


Facebook is a great tool for building a set audience based on their interests. Facebook marketing can help you reach out to those who are actively seeking brands such as your own, as business and brands are often listed as pages or groups. Through these, your audience will not only interact with your posts, but with others who enjoy them – it’s the perfect place to post business news, thoughts and opinions that represent your brand, whilst creating a healthy conversation within your target demographic.


Twitter is the best way to connect with individuals and celebrities. Twitter is a great place to post relatable content that represents your organisational attitudes, reach out to influencers, and respond to complaints and feedback publically. Well thought out Twitter campaigns with hashtags are a great way to get your brand in the limelight and increase brand buzz.


Instagram is a great place to represent your organisation and go viral. It’s somewhere to showcase designs and products, but also your organisational culture. Visual representations are a great way to really get your brand seen and get your audience interested in what you have to offer. It’s also one of the best platforms to launch a successful influencer campaign.

Online presence is increasingly important, and social media is the perfect route. Paid campaigns are a great way to boost your visibility and increase campaign performance, while targeting and growing your audience. For more information about social media marketing, get in touch with our team.

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