The word webinar is a combination of the words “web” and “seminar”. Before the Internet, seminars took place off-line. People would gather in large groups to hear an expert expound on a particular topic. These days, business owners large and small can conduct seminars on the Internet, spending little to no money, and still reach a large audience with their message.
The Power of Webinars
The average person does not own a website. They do not own a blog. The extent of their experience online is checking their email, wasting time on Facebook, and using Google or some other search engine to look up information. Why is this important to you as a small business owner or blogger?
It is important because you are viewed as an expert simply by owning a website. When you host a webinar, you benefit from even a greater perception that you are a marketing expert and a leader in your field. Perception is everything when you are marketing your business, online or off. When you host a webinar that solves some big problem in the lives of your target audience, those people don’t forget who you are.
They come to your website again and again. This improves your traffic flow, and because your webinar was directed towards a very specific problem or question, this is targeted traffic that raises the possibility that you will sell your products and services. These people also interact with others with the same problem or question that you solved or answered. This word-of-mouth advertising delivers more free targeted traffic to your website.
Webinars also work great for traffic because they let you connect as a human being to your audience. You can put valuable, life-changing content on your website. You can add a lengthy “About Me” section, include a smiling head shot, talk about your hobbies in-depth, and you will still never connect with your audience is a real, live human being as you can when you use audio and/or video in a webinar.
People can see and or hear who you are. A personal connection is made. No longer are you just a random blogger or web business owner. Each of the individuals in your webinar audience, no matter how few or how many, feel like you are talking to them in a one-on-one conversation. This improves your relevance in the lives of those people, and ensures a steady stream of traffic now and in the future.
Webinars + Collaboration = Traffic Explosion
With your webinars you have connected with your audience. These people sign up to your email list, purchase your products, and know, like and respect you. Just imagine how much more traffic you can develop when you team up with someone else who has used webinars to improve their business presence online.
Collaborating with another business owner in your niche or market means you both benefit. When you announce an upcoming webinar to your list, your webinar partner has a chance to attract new clients, and you do as well. Webinars are a great way to build your brand, develop a voice of authority, and drive plenty of targeted traffic. When you collaborate with another influencer in your market to host a webinar together, you dramatically improve the chances of boosting your traffic exponentially.