Want to gain valuable insight about the traffic on your website? Want to see where traffic is coming from or how long they are staying on your site? Look no further than Google Analytics.
Google Analytics is a free tool that monitors and evaluates the traffic on your website. It can help you make decisions based off real-time data and ultimately increase your traffic and improve your SEO. The tool is split into five categories of reports.
Realtime
This category allows you to see in real-time who is on your website, their geographic locations, the keywords and sites that may have referred them and also which pages they are viewing. You can even watch conversions as they happen.
Audience
This allows you to see all about the different demographics that are vising your site. You can see how many users and sessions your site has had as well as whether they are visiting via web browser or on mobile devices.
Acquisition
This report allows you to track where your traffic is coming from such as organic search, referrals, direct or social. You can also track keywords which can significantly improve your SEO strategy.
Behaviour
Bounce rate, average time on page and which pages are being viewed is what is tracked in this section. You can even track how traffic navigates through your website.
Conversions
Lastly, conversions will allow you to track sales and goals. You can set custom goals, for instance, newsletter sign-ups. You can create sales funnels and use the funnel visualisation tool to examine how well your website is performing or if you are trying to create a call to action at any point.
This is a quick summary of how Google Analytics can help you work towards achieving your business goals through your website.
