Your car is actually an important
tool you can use to help and market your small business. There are a number of
ways you can put it to work for you, whether the vehicle is commercial or
personal. Here are four upgrades your car or truck need to help promote your
small business.
Print Business Information on the Vehicle
An advertisement for your business
can be placed on your vehicle, serving as a kind of moving billboard promoting
your company. These can be printed on or you can use magnets to affix them to
your vehicle. Be sure any printed advertisements are appealing and easy to
read. They should be short and to the point, containing only necessary
information. For example, the name of your business, your logo or slogan and a
phone number or other primary form of contact information are all good things
to include.
Add Car Accessories
Various accessories can be added to your car or truck for commercial utilitarian purposes, such as trailers. In some cases, car or truck accessories can help your vehicle stand out and draw attention to anything printed on the side. For example, outfitters or other companies that appeal to more rugged types can affix things like bull bars, roof racks and more. Funny items, such as bumper stickers or gag items, may also be appropriate in certain circumstances. A car with a personality can even become well-known.
Get Commercial Auto Insurance
If you are going to be using your
vehicle for commercial purposes, such as a fleet or rideshare vehicle, you will
likely be required to carry commercial auto insurance on it. Talk to your
insurance provider regarding coverage levels and plans that best suit your
needs and finances.
Be Aware – Be Friendly
I see this time and time again, when you are in your vehicle you can easily forget about your advertising that is being shown to the world on the outside of your car. Always remember you are your company, drive responsibly, smile and if you see someone looking at your vehicle in a petrol station, say “Hello”, it could start up a conversation that will spread the word of your company!
