Automation can be a good thing. As a blogger, small business owner or entrepreneur, you already have a lot to do. Being able to set something up one time and having software or websites automate the process to drive traffic to your site means one less chore for you, and that’s a good thing. The following 6 marketing tools help autopilot traffic generation, building your business and increasing your presence 24/7.
1 – Social Media Contest Software
ShortStack and Heyo automate social media contests and giveaways. They work with all of the major email autoresponders, allowing you to build your email list while driving traffic, and at the same time engaging targeted prospects on social media websites.
2 – Social Media Scheduling Software
The WordPress blog and website platform is the most popular of its kind in the world. It comes with the ability to schedule when you promote your blog posts on social media, as well as when they are published online. Other web platforms offer the same features, and support plug-ins that handle this job as well. Buffer, HootSuite and SocialOomph are 3 popular examples.
3 – Lead Magnets and Opt-In Bribes
You need to develop a high-value giveaway to build your email list. Integrated with an email autoresponder, this lead magnet should be all over your website, and visible on your social media platforms. Combined with an autoresponder sequence, traffic generation, list building and engagement with your audience is all automated.
4 – Virtual Assistants and Freelancers
Freelancers and virtual assistants on websites like Fiverr and Freelancer can prove invaluable for automating traffic generation. You can inexpensively hire people to create content for you, post it to your blog, share it on social media, post press releases, guest post on your behalf and perform just about any traffic generating task you can think of.
5 – Social Media Share Plug-Ins
There are plug-ins available for every website platform that encourage your readers to share your content. When someone reads your content and enjoys it, these plug-ins encourage sharing that information on all of the major social media websites. This makes it “one click easy” for your followers to share your message with the virtual world, improving your traffic flow for free.
6 – Giveaway Your Best Content for Free
Write epic blog posts. Solve real problems and answer important questions with your content. Make this information available on your website for free. Write blog posts that are 2,000 words or longer. All of these techniques will ensure that the search engines improve your ranking for relevant keywords and phrases important to your business, and as your search engine ranking rises, so will your free, targeted traffic.