The importance of a great website design can not be overstated. Poor user experience can repel potential customers from your website and have a disastrous effect on your sales figures, so it’s essential to have a visually appealing and functional website for customers to access. In this blog, we’ll be debunking three of the most common web design myths.
You can work on accessibility as an afterthought
It’s a common misconception that you can make your website more accessible after it has been designed and launched, but this is not the case. In order to make your website useful for everyone, you need to focus on accessibility during the design stage. If you design your site to meet your specifications and proceed to launch it without considering accessibility early on, you will eventually need to redesign your entire website, which can be both time consuming and costly. Accessibility is more important now than ever to make your site a success, so it’s important to keep it in mind at every stage of the web design process.
Once your website is designed, it is finished
Despite the fact that you have put lots of time and effort into the functionality, visual design and content of your website, this does not mean that your site is finished after it goes live. Websites require upkeep and routine maintenance in order to run smoothly, especially if you want it to maintain people’s attention. Tweaking minor elements and adding new content on a regular basis is essential to keep your site looking fresh and to keep users engaged and willing to return time and time again. There are several ways that you can keep your website up to date, including adding a blog and posting regular content, testing website functionality such as navigation menus and links, monitoring your website’s speed and performance and updating out-of-date images from time to time.
The homepage is the most important page on your website
In the past, a website’s homepage held a significant amount of value for visitors. As the navigational hub, it provided visitors with access to links for the other pages on the site, but user behaviour has changed significantly in recent years. Sometimes, visitors may land on a landing page or a product page instead of your website’s homepage after clicking on a banner or link. The growing focus on digital marketing and SEO means that the inner pages of your site are more accessible than your homepage, particularly if you update your content regularly. Creating a functional and visually appealing homepage is still important, however, as it plays an important role in the overall user experience, but it does not hold as much weight as it used to. Your website’s content is infinitely more important than its design, so it’s essential to bear that in mind when designing your site.
Are you on the hunt for a professional web design service that you can trust? Get in touch with our experts at Healy Web Design today.